You may not realize it, but there are distinct differences between Google Analytics goals and events. Additionally one of the 4 Goals that are available on Google Analytics, are the Events. As website technology continues to evolve, tracking events on your site becomes easier and more important. This’ll give you an idea whether site visitors are willing to pay for your services. One of the biggest benefits of using GA’s event tracking technology is the ability to categorize events to make it easier to digest the information in reports. With Google Analytics it is easy to solve issues like the ones stated above by using the Event Tracking or the Virtual Pageview feature. Step-2: Navigate to the admin section and then click on ‘Goals’ under the ‘View’ column: If you want to track events on your website that will affect your business’ success, create an event in Google Analytics that can also be tracked as a goal. Event metrics. You can also easily create funnels for each goal to track where you’re getting customer drop off. In other words, if 1 site visitor fills out your newsletter signup form 2 times, using 2 different email addresses, it will only count as 1 goal conversion. For those that run a WordPress blog, Google Analytics goals can help you too. The difference between events and goals is easiest to understand by explaining what each one should be used for: Goals should be used to measure the success of your KPIs, whatever they are. Google Analytics goals set up together with events triggered by Google Tag Manager; And all this, step by step. Part Two: Turning Events into Goals. Sign up for a free consultation with a Big Leap SEO expert, 10 Ways Small Businesses Can Build Website Authority, Using Third Party Sites to Help Your Online Reputation, Site Migration & SEO: How to Migrate without Losing Traffic, Bounce Back in 2021: 7 Tips for Business Growth. Goals Vs. Furthermore, Events that align with your key business objective are crucial to understanding how users from various sources paid and organic are interacting with your website and moving towards a final conversion. You can call us now, or we can meet over lunch. Click on the “admin” tab in the right corner 3. Google Analytics Events Events are much different from campaigns and allow you to track specific behaviors of a visitor once they are actually on your site. Just navigate to Behavior » Events » Event Flow. Each serves its own purpose in helping you analyze site visitor behavior on your website. Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. You can track up to 500 different events on your website, which should be more than enough for the average business. Schedule a meeting with your web developer if you need help on the technical side. Other revenue-affecting “goals” you might track include newsletter signups, new qualified leads collected through a Contact Me page, or downloads of gated content that requires the user to fill out a form with their contact information. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. An easy example of this is a visitor completing a purchase on your website and being redirected to a “thank you for your order” page. You may be tempted to track way more events than you actually need, but try to use a critical eye when deciding what’s really necessary information for you to determine the success of your site – too much extraneous information can be overwhelming and overshadow the elements of your site that are actually critical. Enter the URL of Your WordPress website to install MonsterInsights Lite. Next, enter the details of your goal. Top 4 Benefits of Using Events in Goals Knowing when to use goals, and when to use events, can help you get the most out of your Google Analytics data and improve your conversion rates. According to the help article it says for example, the format for a purchase is: Events as a goal type…why does this matter? Now that you understand the difference between an Event and a Goal, there’s another type of Google Analytics goal you should be aware of – Event Goals. First name your goal. Data related to goals is processed differently than your other GA data. Event Label: 10 Google Analytics goal tips. When determining your website goals, GA also allows you to identify which are macro- and which are micro-conversions. Each event sent to Google Analytics passes through a category, an action, and a label, allowing you to both aggregate and segment your events in Google Analytics. subscribers to get free Google Analytics tips and resources, different reports in your Google Analytics account, 4 types of goals you can track in Google Analytics, whether your marketing efforts are paying off. For instance, track PDF downloads of your pricing sheet or form conversions requesting a quote. Configuring E-Commerce inGoogle Analytics is pretty straightforward: 1. There are only 4 types of goals you can track in Google Analytics: Google Analytics records conversion goals once per visit, no matter how many times a single site visitor completes the goal. The main difference between a goal and an event in Google Analytics is that goals are tied to actions that affect website revenue, while events track website behavior that does not have to do with reaching a specific page on your site. As we explained in our tutorial on setting up Goals in Google Analytics, there are 4 types of Google Analytics Goals: Destination : the user visits a certain web page (or app screen). This is helpful for determining where site visitors are engaged, where they might be having trouble, and the places site visitors are not interested in. Copyright © 2013-2020 MonsterInsights, LLC. These goals directly affect the success of your business and are often measured in revenue earned. Sign up for a weekly dose of digital marketing tips, SEO how-to’s, and more free resources to help you grow your business. In business marketing, where simple events such as downloading a PDF document can be the ultimate aim of a campaign, this is going to be really useful. With goals you can assign an estimated monetary value to each conversion to show the impact your site visitors’ actions have on your business. The core difference between events and conversion goals is that events are typically tied to website elements and not reaching certain pages (or URL destinations). It’s all there, you just have to let yourself be guided. I have a client who setup their own Goals, and created an Event and a Destination goal for the same conversion. Well, because you can now track more types of site interactions as goals. They measure how well your site is meeting your objectives in terms of gaining new customers and generating income for you. If you’re looking for other ways to boost your site’s conversions, in addition to creating goals and events to track user behavior, check out our helpful list of A/B testing ideas designed to bring you positive results. An event goal is a goal you define that identifies a specific event as a conversion. You can’t delete goals, but you can choose to stop collecting data for any goals you no longer need. With this information, you can more easily see what’s working on your site and what isn’t, so you can make changes and increase your goal conversions. A really useful feature of Google Analytics is the goal flow report, but there is no equivalent for events. Sign up for our weekly newsletter today! Hey all, ... through an exercise to remap my existing enhanced e-commerce payloads so I can get the App + Web property working in Google Analytics. The main difference between a goal and an event in Google Analytics is that goals are tied to actions that affect website revenue, while events track website behavior that does not have to do with reaching a specific page on your site. For example, create a goal that tracks pages per session, time spent on each page, or even scroll depth. This website uses cookies to ensure you get the best experience on our website. Note that GA only records a goal as having been completed once per visit, even if a single visitor completes the same goal many times. You cannot create Google Analytics goals in Google Tag Manager. If a visitor submits a form, watches a video or clicks on a PDF, your website can track these behaviors (and many others) within Google Analytics. You can check out the navigation flow of your users by going to Behavior > Events > Event flow. Google Analytics allows you to track 4 types of goals: Within each of these types of goals, you can assign a revenue value so you can more easily see how each conversion is affecting your bottom line. Join over 2 million website owners and start making data-driven decisions to grow your business. Even if you’ve signed up for Google Analytics and completed their basic tutorials, you probably still have a lot of questions about how you fully take advantage of this free tool. Event. For one thing, Tracking Event Goals in Google Analytics gives you insights that are valuable and specific to your business. Google has unveiled the latest version of Google Analytics (GA). Select proper Account / Property in Google Analytics; Navigate to Admin > Goals; Click “New Goal” An event is a user interaction with your site or app that you specify and collect data about by modifying your tag code as described in the body of this article. But before starting, do you know the difference between Google Analytics and Google Tag Manager? Smart Goals are specifically designed to help Google Ads advertisers who may not have enough conversions to use the Google Ads optimization tools, such as automated bidding. Let's have a personal and meaningful conversation. - [Instructor] I think it's important to understand … when to use goals and when to use events … so that you can get the most out of the way … that you're setting up Google Analytics. This allows you to see what areas of your site are getting the most engagement and what areas could use tweaking. As website technology continues to evolve, tracking events on your site becomes easier and more important. Has anyone had any experience with this? Although Google Analytics events and goals measure defined actions, they have striking differences. Google Analytics (Version 5 Only) now allows you to use events as goals. In all, Google Analytics goals are used to track conversion data so you can understand whether your marketing efforts are paying off. While there are elements of both that are deceptively similar, Goals and Events each help your business grow in very different ways. Things that would not be considered events would be visitors landing on a specific web page, or actions like completing a purchase or filling out a form, which would be considered goals. You would find goals in the “Conversions” reports, while events are found in the “Behavior” reports. You can also create funnels with each goal to show where site visitors are dropping off during the conversion process. A website Event has four components, which are assigned values in GA, and which will display in your event reports: Both “label” and “value” are optional, but you should still look into each to see how they could be useful components of your reports. MonsterInsights vs. Google Analytics – What’s the Real Difference? Events should be … We're glad you have chosen to leave a comment. For instance, you might track file downloads such as PDFs, button clicks, outbound link clicks, or visitors watching video content on your site. Turn on E-Commerce tracking However, before you will see data in Google Analytics you have to add extra e-commerce scriptsto your website. When using MonsterInsights to track form conversions, the Category and Action will always … We hope this article helped you understand the differences between Google Analytics goals and events so you know which one to use when tracking site visitor behavior on your site. Google Analytics custom events are different because they track simple interactions on your website that may or may not affect your bottom line. And there are several options/gotchas you need to know. Improves Google Analytics compliance with GDPR and other privacy regulations in WordPress. Google Tag Manager vs Google Analytics When you have Smart Goals enabled, Analytics automatically evaluates your website or app visits and assigns each a score, with the "best" visits being translated into Smart Goals. To start setting up your goals: Go to your Google Analytics standard reports; Click on the “Admin” button in the top right; Click on “Goals” From one of the Goal sets, click “+ Goal” (goal sets are just a way for you to easily group goals) to set up a new goal. Funnel Visualization vs. Goal Flow In Google Analytics Remi Silva Whether you’re an ecommerce site looking to sell widgets or a blog looking to get new subscribers, every website should have an end user’s goal … Where to Find Google Analytics Goals. Get exclusive updates on industry news and valuable marketing tips. You can track nearly anything you want as a “goal” within Google Analytics, but there are a few limits to what you can do with the platform, including the following: 7 Reasons SEO Might be the Most Hated Marketing Tactic, Why Does Everyone Hate SEO? For instance, you might measure the number of newsletter form conversions, purchases made from your eCommerce shop, or collection of new leads through your contact form. Today, we’re going to cover one of the GA questions we get asked the most: What is the difference between goals and events in Google Analytics? In this article, we’ll show you the key differences between Google Analytics goals and events so you can decide which type of data is more beneficial to the growth of your business. This success is often measured in terms of revenue. Note: One way to get the most out of any Google Analytics data is to set up conversion goals. Goal reports display for better conversion data, segmentation and reporting options. Getting your go… Follow the steps below: Step-1: Login to your Google Analytics account and then navigate to the main reporting view. Login to your Google Analytics account 2. Google Analytics event in this context is a Tag. That’s why Google Analytics gives you the ability to create Goals based on Events. Please make sure to only set up goals for your most important events. Both Goals and Events are important tracking tools and factor in heavily to the success of your online marketing efforts. Event Tracking vs Virtual Pageviews. Google Analytics goals are used to measure actions on your site that directly affect the success of your business. Events vs Goals. MonsterInsights is the best WordPress Analytics plugin. Because let’s be real, FOMO sucks! Today, I am going to show you how to track conversions with Google Analytics 4. This “thank you” page is your “conversion goal” in GA and would be tracked as a successful goal if the user made it to this page. Do NOT use keywords in the name field. Google Analytics Goals vs. Events. The Event Tracking is a good way to track browser events, clicks on outbound links and other Here are some ... in Universal Analytics, if you wanted to capture the funnel steps for a particular goal, you’d have to set up the pageviews of that funnel This is how to set up the goal in Google Analytics: You have the option to add a value via the event tracking code (as you can see above) or you can define a goal value in Google Analytics. Learn. Goals track user activities and conversions that impact on your revenue and bottom-line. In a few words, goals are successful conversion events that happen on your website. There are many important kinds of website conversions, but not all of them as obvious as a visitor making a purchase. Fill out the form and a Big Leap specialist will get in touch to learn more about your business, goals, and expectations. You may not realize it, but there are distinct differences between Google Analytics goals and events. All of these things, though they don’t generate revenue, can help build your success as a blogger. If you haven't done this already, set up the easiest goal … Top 5 Reasons You Need SEO During an Economic Downturn, Your Ultimate Guide to Marketing Automation, Why Your SEO Needs CRO & 5 Ways to Get Started. Last updated on Feb 25, 2020 by Lindsay Liedke. Example: GTM event formSubmission can be used as a trigger to fire a GA event tag called “Form submission”.